Welcome!
Senior UX Design Leader with 10+ years owning UX for global, high-traffic corporate web experiences in the semiconductor and professional services space. Managed distributed teams of designers, researchers, and developers across the US, Europe, and Asia, delivering measurable gains in conversion, accessibility, and delivery speed. Built and scaled onsemi’s first Figma-based design system and UX research program, and led a full-site redesign that improved key engagement and business KPIs. Known for turning ambiguous business goals into clear UX roadmaps, aligning cross-functional stakeholders, and coaching designers to high performance.
KARA MARTIN
UX/UI | User Experience Designer
UX/UI Design Projects
What I Do
Transforming complexity into simplicity—connecting innovative technology with real human insight. Through cross team collaboration, I help drive company initiatives that merge strategic storytelling with function, aligning brand value to quality business outcomes.
With over ten years of experience in design, development, user research and testing, and project management, I leverage my expertise to create seamless user journeys—designing holistic, intuitive experiences that guide users thoughtfully through every stage of their journey.
Leadership
Uniting cross-functional teams and fostering a culture of collaboration. My approach ensures all voices are heard while driving toward cohesive, data-informed decisions.
User Research & Testing
Identifying how real users interact with a product can uncover usability issues and pain points. By observing actual user behavior, designers can make informed improvements, ensuring the final product is intuitive, efficient, and meets user needs, leading to higher user satisfaction and project success.
Project Management
Managing a corporate public-facing website with a clear vision, ensuring that every digital solution not only meets technical excellence but also supports the broader marketing strategy of the company.
Design & Development
Bringing marketing initiatives to life, seamlessly integrating creative and functional solutions
that enhance digital brand presence. Streamlining coordination with development teams to deliver solutions that meet technical and design specifications and project goals.
Localization
Executing marketing initiatives across global and regional audiences. Facilitating brand consistency and translation.
Data-Driven Decisions
Adopting a customer-centric mindset, utilizing data analytics, SEO/GEO, benchmarking, and user testing and research to make informed decisions and execute at a global scale.
Accessibility Compliance
Ensuring websites, apps, and digital content are designed and developed so everyone—including people with disabilities—can access, understand and use them.
Marketing Contributed Revenue
Directly linking user experience improvements and enhancements to measurable business outcomes and increased sales leads.